It’s been really long since I last blogged.

To be really honest, I’ve always found no reason to blog or tweet much. Do people really care that much about what you are saying?

Social media is the next big thing, and definitely so for businesses as it represents a new (and maybe more effective) way to communicate with its publics. But for the rest of us, just what does the social media represents?

Maybe social media is just a tool for the “I” in individualism to be emphasised more. Question is, is it really because we need to be heard, or was this need created in us?

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